Balancing Neurodiversity with Biodiversity

Brand Identity, Copywriting, Illustration, Signage, Packaging, Posters, Website Design & Stationery

Withywood is a new Somerset charity based in the huge walled garden of an old stately home. Founder Phaedra Politis, her daughter and a team of volunteers, have transformed the, previously heavily overgrown, space into an oasis for neurodivergent adults to come and garden - horticultural therapy if you will! Future plans also include an outside kitchen where members will learn to cook ingredients grown at Withywood.

For the brand identity ATTFIELD we wove together biodiversity and neurodiversity to create something special and compelling. The brand W mnemonic combines plants, vegetables, fruit, chickens (part of the Withywood family!) and small creatures with elements that allude to the senses, seasons and cooking - all designed to be discoverable - some are more visible than others, depending on your perspective.