A Dry Wash Shampoo that’s Head & Shoulders Above the Rest

Brand Identity, Illustration, Packaging, Exhibition Design, Promo Items, Social Media Templates & Animations, Website & Stationery

At ATTFIELD we love learning about new products - and dry shampoo is no exception. Ting Tang founder Purdey Collier explained that most dry shampoos are a quick masking solution and don’t really clean your hair. Enter Ting Tang - a dry wash shampoo that actually cleans. Purdey came up with the idea when her daughter developed an aversion to traditional hair washing. Realising the huge benefits of being able to clean hair without water, anytime, anywhere, she developed Ting Tang - now and award-winning product with backing from Theo Paphitis’ SBS and NatWest Accelerator Programme for Entrepreneurs.

Ting Tang has also changed the lives of countless people in care, with disabilities, chronic illness, sensory issues and autism. Now that is one revolutionary product. ATTFIELD took the previous, rather serious looking Ting Tang lion mascot and gave him a revolutionary spray-painted makeover, along with a brand identity that balances fun with irreverence and approachability.