New Horizons for Wellbeing & Travel PR Experts

Brand Identity, Illustration & Stationery

IndigoEight are a PR and communications agency working with clients from the premium travel and well-being sector.

The name IndigoEight didn’t have a huge backstory - essentially eight is a lucky number and Indigo a favourite colour. So we set about trying to link the branding with travel and well-being. The initial idea was to create an eight out of the sun and it’s reflection on water but it was felt that this looked too much like a holiday company, so we decided to make it more moon-like which looks more premium and ties in with the fact that IndigoEight is an all female team. The moon also symbolise movement, eternity and enlightenment - perfect for travel and well-being.