Planting Design Wit & Elegance in the Garden

Brand Identity, Stationery, Copywriting, Advertising, Livery, Clothing, Guidelines & Promotional Media

C.A.R. Gardens are a landscape gardeners on The Isle of Wight. ATTFIELD have been brand guardian since creating the first iteration of the brand identity in 2004.

The identity is based on a series of nine spirographs, all named after garden herbs. They appear in different, free arrangements around the word mark. “Lovage” is the key spiro and is always central to the design.

The freedom, movement and growth of the branding evokes the creativity and possibilities offered by C.A.R. Gardens.