Connecting the Dots for Team Builders

Brand Identity, Stationery, Literature, Promotional Items & Illustration

Twelve Dots are in the business of connecting people. They work with teams, individuals and organisations to help them work better together, through behavioural awareness, personality profiling, empowerment training and team building exercises.

For the Twelve Dots identity ATTFIELD created a simple brandmark that alludes to the idea of something that is greater than the sum of it’s parts; Each dot is a different colour and size - representing the different personalities found in any team. Each working together to form the brand name in an interesting and unexpected way.

The 12 dots from the Twelve Dots identity form a visual language and can be rearranged to form icons that help tell different aspects of the company story.