Helping Businesses to See the Light

Brand Identity, Stationery, Website design, Icons, Promotional Items & Illustration

The Light began life as an IT support company to the creative industry. Today they help businesses to navigate the constantly changing technological landscape.

The Light were keen to move away from tech imagery and styling; They wanted to focus on the brighter future offered by technology and communication, not the science behind it. They also wanted to emphasise partnership.

ATTFIELD created the Prism Spark icon to capture the dynamic nature of The Light’s proposition. The spark is made up of three semi-transparent Ls overlaid to suggest partnership and the multiple possibilities that technology can offer. The three core colours represent: brighter futures (yellow), partnership (magenta) and trust (blue). The overlaid colours of the Prism Spark also form the basis of The Light’s visual language which we expanded to create icons and banners for their website and presentations.