A School Food Revolution

Brand Identity, Stationery, Literature, Illustration & Web Design

Chefs in Schools is a charity dedicated to changing food and food education in UK schools. CIS was created by Henry Dimbleby (former government Food Tsar and co-author of the 2013 School Food Plan) and Ottolenghi chef Nicole Pisani. Since their inception in 2018 Chefs in Schools has been placing restaurant chefs in school canteens and transforming children’s diets and relationship with food. The effects of their work has been far reaching from drops in obesity to better behaviour, learning and even changing the way parents cook at home. Today Chefs in Schools have transformed over 110 schools with more on the way. 

We worked with CiS to create a brand identity that would appeal to schools and chefs alike. Since nothing like this had been done before, the brandmark also needed to be unusual with an air of intrigue and revolution. Our final mark draws on heraldry and the classic school badge shape, with the internal components comprising the 3 pillars of the CIS model: What Works Well, School By School and Better Is Possible. The shield is set on fire, a reference not only to the revolutionary nature of CIS but also to cooking in its most primal form.

In 2022 Chefs in Schools decided to update their branding and pursue a slightly different direction but we at ATTFIELD are still very proud to have been part of their launch and first 4 years.