More Wine
Brand Identity, Stationery, Literature, Illustration, Web Design & Packaging

More Wine is an independent wine merchant based in Somerset. Created by Rich Hamblin, a Vintners Cup winner and sommelier, More Wine sell low-intervention, high quality wine from small vineyards with an unerring focus on sustainability, eco-friendly packaging and transport logistics. Eco-formats include Bag-in-box, pouches and the only sparkling wine in a can in the UK, Quello.

As well as their online shop, More Wine run a small refill service at several stockists and markets in and around Somerset. Customers are given a stoppered glass bottle which they can bring back for a refill. More Wine also supply a number of notable pubs and restaurants.

More Wine were keen to avoid the stuffiness sometimes associated with the fine wine industry, so we created the brand identity to capture the atmosphere at a lively wine tasting or social function. The wine rings left by revellers also form a bunch of grapes, a rewarding interplay that keeps the brand in people’s memories.

As well as the More Wine branding ATTFIELD has developed a large library of brand icons and diagrams which explain and promote the brand story. The icons help to define the More Wine illustration style and witty tone of voice.

We continue to work with More Wine to produce advertising, animations, promotional items and literature.