International Medical Corps
Brandmark, Posters & Booklet
IMC are an emergency response charity. They are the first to offer aid and supplies to countries that have experienced natural disasters, famine or warfare. They also provide a sustainable education program to help communities to recover.
IMC needed a cost-effective promotional item that could raise awareness of their work and encourage people to donate. ATTFIELD developed a small postcard sized booklet, with a detachable donation form in the back.
IMC’s previous leaflets focused on images of war, famine and disaster. Sadly, the public have become immune to these kind of tactics. For the new booklet we used bright, daring colours and focused on the results of IMC’s work to show people the positive impact of their donations.
ATTFIELD also produced a poster for a photographic exhibition and developed the
IMC brandmark to help it stand out in different contexts.