It starts with a phone call or email. After that we meet in person; we usually don’t start work with anyone until we’ve actually met. Good chemistry is just as important to us as creating great work. A new project is also the beginning of a relationship and we need to see eye to eye from the start or it just won’t work.

After we’ve agreed to work together, we will send you a detailed cost proposal for the work required. If this is accepted we research the category in which you operate, exploring your competitors and customers. Then we put together a presentation that includes your brief as we understand it, with any added information that we think is relevant.

For the first stage we create mood boards which help us both agree visual and conceptual parameters for the creative work, so that there are no huge surprises later.

The second stage is concept generation - from either one, two or all three boards we create three concepts, demonstrated across three or four touchpoints (business card, poster, website home page for e.g.). Concepts usually range from slightly safer through to more revolutionary, depending on the brief. 

The third stage is refinement. After you choose a concept we will pull it apart and put it back together again, considering all feedback and interrogating every aspect of it until it looks and feels perfect. After we present the refined branding, we will ask you for any last tweaks that are needed before finalisation. 

The final stage is rollout. We supply all versions of your branding as a set of digital files and send any physical materials to the printers. We also provide full print liaison to ensure that everything is printed correctly.