C.A.R. Gardens

Brand Identity, Livery, Guidelines, Advertising & Media

C.A.R. Gardens are a landscape gardeners located on The Isle of Wight. ATTFIELD has been their brand guardian since creating the first version of the brand identity over twelve years ago.

The identity is based on a series of nine spirographs, all named after garden herbs. They appear in different, free arrangements around the word mark. “Lovage” is the key spiro and is always central to the design.

The freedom displayed by the identity evokes the creativity and design possibilities offered by C.A.R. Gardens.