C.A.R. Gardens
Brand Identity, Stationery, Copywriting, Advertising, Livery, Guidelines & Promotional Media

C.A.R. Gardens are a landscape gardeners located on The Isle of Wight. ATTFIELD have been brand guardian since creating the first iteration of the brand identity fifteen years ago.

The identity is based on a series of nine spirographs, all named after garden herbs. They appear in different, free arrangements around the word mark. “Lovage” is the key spiro and is always central to the design.

The freedom displayed by the identity evokes the creativity and design possibilities offered by C.A.R. Gardens.