BEING ORIGINAL IN A CROWDED CATEGORY

BE Drinks
Brand Identity, Packaging, Illustration & Copywriting

BE Drinks are an ethical juice company from Bristol. They have strong relationships with all of their suppliers and producers worldwide.

BE produce delicious, low sugar, fairtrade drinks that inspire their customers to do and think more about the world they live in, or as they say: “By choosing BE you’ve done a bit of good, whilst enjoying a tasty 100% natural drink.”

The BE brandmark stands for a little love and in every drop of juice and each flavour has the texture and colour of the two key ingredients.

All of the BE drinks flavours are inspired by aspirational personality types, which we brought to life with creative typography.

This project was completed in association with Reach Brands.